Have a look at the properties of the text box that contains the dealer name - there should be a property called "Indent" (not sure which versions of SSRS this is in but it is availabl in 2008r2). Try a value of "5pt" for the property "HangingIndent".

If "Indent" is not available in the version you are using, try inserting a column 2 the right of Division. For the line that Division is on, merge the existing cell and the one to the right. On the line where the dealer name is shown, move the value to the new column. Finally, make the original column narrower (until you get the indent effect from the original spreadsheet). Hope that makes sense.