It was near the end of March 2000, when I announced my resignation to go work for another company. Friday, March 31, two coworkers told me that Hooters Restaurants was opening a restaurant on the ground floor of the building I worked in. Brief euphoria hit me, and then I realized that April Fool’s was this weekend!
Okay, it is time for payback! With my employer, “bye-bye” emails were common with my coworkers when they resigned; one developed a crossword puzzle featuring her coworkers or their hobbies as answers; another wrote a C++ program that basically blasted the company “manglement”, to which I responded by playing a C++ compiler and pointed out the compile errors.
My payback and my “bye-bye” email to the company was creating a press release confirming the rumor that Hooters was opening a new restaurant in the building.
My unusual hobby of visiting Hooters Restaurants began in Iowa, when I wanted some raw oysters in that land-locked state; my hobby includes getting photographs and autographed menus by the waitresses. Since then, I have visted 25 Hooters in 14 states.
The press release was done in the style of PR Newswire and had the legalese required for companies regulated by the Securities and Exchange Commission.
Hooters Announces New Restaurant Opening in Columbia, S.C.
CLEARWATER, Florida, April 1, 2000 /PRNewsparody/ -- Hooters Restaurants is pleased to announce the opening of a new Hooters Restaurant in downtown Columbia, South Carolina. Hooters Restaurants opened its first restaurant in Clearwater, Florida seventeen years ago. Hooters is famous for its chicken wings and of course, their Hooters Girls. The new restaurant is due to open on the first and second floors of The Affinity Building on the corner of Gervais Street and Assembly Street.
Hooters Restaurants is well known for turning around failed restaurant locations into successful ventures. L. D. Stewart, one of Hooters cofounders, said "There have been several failed restaurants in the Affinity Building. We are positive that our location in the former McGradys and Italia D’Ora will be a success. Plus we have one of Hooters biggest fans, Ralph Hightower, working in the downtown area."
When asked about the new Hooters location, Mr. Hightower, who has visited eighteen Hooters in twelve states, said "Cool! It’ll be just two blocks away from my new employer, HealthMagic. Ahh Right!"
As part of the Hooters Restaurant lease agreement, Hooters will collocate their famous Hooters logo on the north and south sides of the Affinity Building.
Unconfirmed rumors link Affinity Technology Group executive vice presidents, John Rogers and Terry Sabol, to the deal opening a new Hooters Restaurant in the Affinity Building as an incentive to convince Ralph Hightower to continue employment with Affinity Technology Group. Affinity Technology is reported in a joint venture with Hooters Restaurants and WebVan to deliver chicken wings and Hooters Girls over the Internet. It is unconfirmed that Terry Sabol and John Rogers wanted Ralph Hightower to lead the new internet project which will be called e-Hooters.
This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act 1995. These forward-looking statements are subject to risks, uncertainties, and other factors, which may cause the Companies’ results to differ materially from expectations. These include risks relating to the ability of the Company to obtain regulatory approval, market acceptance of Hooters Chicken Wings, Hooters Girls, and eHooters and the Companies’ products, and other risks as detailed from time to time in the Companies’ SEC filings, including the Registration Statement filed in connection with the offering and the Companies’ most recent Annual Report. These forward-looking statements speak only as of the date hereof. Affinity Technology Group and Hooters Restaurants disclaims any intent of obligation to update these forward-looking statements.
SOURCE Hooters Restaurants, Inc.
Affinity Technology Group, Inc.