Totally agree on the developer's "lack of interest" in this tool, and this is understandable.
Why would you spend time on something that you would not use yourself?
Especially when you are LEARNING a million things a day,
and trying to grasp the load of information you are being exposed to during a "developer training"...
But I think as the SQL Reports get used more and more, the "Power User" will get into that.
Not just this particular product, but I run across many things
that I believe eventually will make the "Power User" segment in the IT education industry stronger, and more popular...
More training sessions specifically tailored for the people that are not developers,
but savvy computer users that like to "dig in"...
And I think selling this particular tool as an "Add On", or charging some extra for it might help grabbing some attention...
Good job on pointing that out.