Not long ago, my friend Ayman (DBA/BI developer at the American College of Cardiology in D.C.) and I were discussing the immense value for IT professionals when they observe and interact with their business.
Interestingly, Ayman had produced a blog series on the value he reaped from interacting with his business (watching open heart surgery) that we transformed into a seven page guide entitled 'How to Avoid a Database Heart Attack: http://www.infusivesolutions.com/how-to-avoid-a-database-heart-attack
Now the reason I choose to post this in a technical forum is this. I recently spoke with SQL MVP Kevin Kline who explained to me that if he could do a 'transaction rollback' and change one thing in his life, it would be to advise his earlier self that IT is not just IT ... it is a means to solve business problems.
Consequently, I believe that digesting information explaining how you can reap value from business observation to be of great importance.
Nonetheless, for those who don't want to check out the content, I'd like to open a dialogue. How do you interact with the business at your firm and how has it helped you better perform in the IT department?