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Customer Journey


Customer Journey

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ofridar
ofridar
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Hello,
Has anybody had any experience with representing the customer journey (funnel/loyalty levels) as part of a dimensional model? Would love to hear from experience!
Thanks.
PaulB-TheOneAndOnly
PaulB-TheOneAndOnly
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ofridar (5/22/2013)
Has anybody had any experience with representing the customer journey (funnel/loyalty levels) as part of a dimensional model? Would love to hear from experience!


That sounds to me more like a query - perhaps against a dimensional structure - than a particular dimensional model. Query would depend on business requirements and the existing underlying structure.

_____________________________________
Pablo (Paul) Berzukov

Author of Understanding Database Administration available at Amazon and other bookstores.

Disclaimer: Advice is provided to the best of my knowledge but no implicit or explicit warranties are provided. Since the advisor explicitly encourages testing any and all suggestions on a test non-production environment advisor should not held liable or responsible for any actions taken based on the given advice.
ofridar
ofridar
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Thanks!
I assume there will be a query but I was hoping to model into a fact table the "stages" in the customer lifecycle, triggers for coming in and out of each stage etc. Still considering best approach on grain and related dimensions.
davoscollective
davoscollective
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What you're looking for is an "accumulating snapshot" fact table. This is a fairly common data-warehousing pattern.

There's heaps of information on how to create them which I won't repeat here, but a great resource is the Kimball group who pretty much invented this (or if they didn't they certainly created a succinct definition) :

http://www.kimballgroup.com/2002/06/13/design-tip-37-modeling-a-pipeline-with-an-accumulating-snapshot/
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