Sometimes the perception of competition, or rather the perception of alternatives existing, is more of a comfort blanket than a reality. This is often a fallacy as you just have to look at how many SQL features that are used in any given application that are not standards compliant i.e. it would take a serious amount of work to migrate. The further up the management tree you go the more the perception appears a reality as the more likely the individuals have read white papers or marketing fluff as opposed to SDK documentation.
-- Stop your grinnin' and drop your linen...they're everywhere!!!