SQL Server's Full-Text Search is a set of development tools that requires considerable expertise to create a useful end user search solution.
Users expect Google. Type in a few words and good result appear. Typos, misspellings, and messed up boolean syntax are handled. But if provided with proper syntax, it does exactly what's asked. Close matches to words and phrases common in the corpus are preferred to uncommon, but exact match terms.
I know that search developers are rare, highly desired developers. Perhaps if a few SQL guys were to get together, we could find one or two to help build some real full-text solutions.