Tom,

I completely wrote this from the employment perspective for DBAs. Keeping data safe, being honest, those are important and if you don't do this, even "under orders", you might not be that employable in the future. If you do, you might be worth more money.

I think that there are a lot of people that see a lack of privacy as no issue in some places, especially in criminal proceedings. However most people I know are concerned about the lack of privacy of data. No so concerned they'll vote someone out of office on that issue. But concerned.

I think I agree with you, Tom, that companies are not safeguarding our data very well, and that they are playing loose with it. I'd like to see more fines like this so DBAs get more tools, and more control over keeping things as safe as possible.

And they are held to the high standard of doing so.