See, I did change the title!
I see both sides on the denormalization thing. Ended up thinking that it was the right way to go for this article, not nearly enough people understand that any type of indexing is denormalizing.
As powerful as the feature is, the biggest reason I dont leverage it much is the schemabinding. I work in an environment where change DOES happen, schemabinding makes changes harder. Not that there is a better solution yet.
Andy