Really, it depends on your boss.
I had a list of accomplishments that I brought up in my review. In 2008, I definitely went above and beyond what other programmers have done in this company. I was told in my review that my accomplishments were what any "average" programmer would do. :ermm:
Some bosses may not care about your brand or your accomplishments. They may just care about the bottom line.
Mia
I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.
-- David M. Ogilvy