• different ports.

    for example,

    port for server\instance1 = 1434

    port for server\instance2 = 1435

    port for server\instance3 = 1436

    in your firewall,

    map IP1:1433 to your server's local IP:1434

    map IP2:1433 to your server's local IP:1435

    i am not sure whether this works for u.