I wonder how much of it not being in the box is playing to the DBA market - add too many 'instead of' DBA features and we might start to worry that we won't be needed. Probably not the reason, but would be interesting to see the overall reaction.

I've never understood why the installer didn't include an option to set up a default maintenance plan, or just do an interview type approach to build one. Plans may not work for all, but compared to doing no maintenance, this would be a really good start.

It often seems that MS doesn't pay much attention to the 'average' DBA, or to companies that can't afford a DBA. Good to have knobs to turn, also good to have an auto-pilot.