I've worked as a people manager for more than one executive who had a severe allergy to single-purpose employees (especially DBAs and data architects). Even when I knew that I was hiring Person X to be a DBA, s/he had to be a stealth DBA and be able to demonstrate more skills (at least in conversations with executive management) beyond DBA-ness. Career karma being what it is, it may be my turn @ the next job to be the data dude with other skills....