My opinion is if either side is misleading there are ethical issues. If a consultant makes it clear that they are weak in an area but will give a price break for them, or will offer training to others in a different area for no charge I have no issue.

I don't have an issue with anyone calling themselves a consultant even if they have never had a job. If someone hires this type of person as an expert without checking their references it's their own issue.

Now if someone green right out of school can get more for a job than me with 20+ years experience then I need to find out what they are doing that I'm not 😀