Social Responsibility can and does save the "life" of a corporation. I don't think there is any question what would have happened with Johnson & Johnson had they not had a corporate code of ethics and followed it when the Tylenol crisis hit in 1982.
For the younger folks, here's a link if you aren't familiar with the incident:
The Tylenol Crisis: How Effective Public Relations Saved Johnson & Johnson
[font="Tahoma"]Bryant E. Byrd, BSSE MCDBA MCAD[/font]
Business Intelligence Administrator
MSBI Administration Blog