I definitely don't think there are enough qualified DBAs already. And from the horror stories I constantly see, I'd be scared of letting most current DBAs take on a DW.

I think SQL Server is capable of it, just not sure I am. I'm not certain that the CIOs are the best choice. I've seen lots of those surveys about priorities for the coming year and they don't always seem to come true. In fact, I'd bet that BI spending has been on the list before.

Like I said, I'd love to be proven wrong and am looking forward to the conference. And I'd like to see concrete examples of how to go about deploying BI and where it really helps users. If anyone has suggestions for the tracks/sessions, let me know. I'll readily admit I'm new to this world.