I thought that today's article had an interesting tidbit that indicates that we've been asking to put more into the database, not less.

http://www.sqlservercentral.com/columnists/sjones/sqlserverspotlightonbrianweckler.asp

"SSC : Why did Microsoft decide to add the Reporting Services engine to SQL Server?

Brian : It was customer feedback really. What we heard was that customers wanted a reporting solution that integrated with their Microsoft data sources, productivity applications, and developer tools. As we had already added OLAP and data mining to the relational database in SQL Server 2000, it was a logical place for reporting."