One solution for this problem, of FaceBook and Google sharing data with 3rd party clients, is to have a more service oriented business model where the client requests data analysis based on specific parameters, the analytics is performed by an in-house FaceBook department, and then FaceBook hands over the result. Not only does this involve sharing less detailed data, but it gives FaceBook more transparency and control over how their data is used. What I mean is that while the data is less transparent to the 3rd party client, the use of the data is more transparent to organization that owns and distributes it. I feel that's the direction we need to go in.