I think the clever progressive ones should realise that their job is now or may soon be dominated by domain specific software and to a certain extent that is the job  - adapt and start hiring DBAs and developers / or work completely in partnership with IT departments if you don't have a market offering or want to be at the cutting edge- or wait for SalesForce / Purple Flag / Xero or one of an ever increasing number of web enabled applications to do cover some of your remit and be forced to adapt their workflow.