Very interesting thoughts, Steve.  Thanks for always challenging our perspective.  I would not have considered "customer calls" as data that we should store/track/process - maybe meta data about the calls, but not the actual calls themselves.  It's good to expand our definitions and paradigms! 

And you're right, as we get more and more technological power, we can expand this further and further - so advances such as machine learning and artificial intelligence that we might have spurred as irrelevant to us as data professionals really open up whole new worlds of data to us.