Good review.

Has anyone taken the lunch challenge of Idera? http://www.idera.com/freelunch/?s=NL_SCT

I think that is a pretty good idea. Idera either thinks their product is superior to Imceda's or they figure the user info. is worth a free lunch. either way I like the campaign.

it's refreshing when a vendor presents a real relative value proposition (vs competitors) to customers vs just engaging in hyperbole (best, fastest).