I'm with you on this one Steve, I also think it will bring more head-aches than happy customers as developers (in general) love technology not business so they tend to use the latest technologies without fully understanding them as using them helps them fully understand them! The catch 22. It reminds me of XML in the database and how loads of developers started getting it and storing it in databases for no apparent reason to me than to help build their CV...
regards,
Mark Baekdal
+44 (0)208 241 1762
Build, Comparison and Synchronization from Source Control = Database change management for SQL Server