Steve wrote in the editorial:

"On one hand I think that's a better way to build large systems, mainly from the standpoint of size, scale, complexity, and likelihood of completion. However I also realize this means that all companies need to account for some level of software development, either in-house or on a contract basis."

I'm that in-house programmer for my division. I write utilities that save us and our clients time. I also build custom ETL programs that make client "data" work. Yeah! Even though we are slowly switching to SSIS for some of the complex jobs, many times a small script in PowerShell or Python is the answer for the job.