I'm the same. I was poached from the operations side into BI because I was constantly asking the BI team if they could get rid of Excel stuff that was taking a long time to do. When I started over here, 12 or so months ago, my eyes were opened to what could really be done and I became evangelical about BI. I'm still being asked to improve spreadsheets for people and my stock response is 'we can automate that'. I'm actually quite annoyed about all the time I've wasted over the last few years because people don't know what is possible. There's a report that used to be completed by hand up to ten times a night at about twenty minutes a time that now runs in seconds from entering a six digit number into Report World.