Nobody else in my family works in I.T. so if they ask me what I do for a living, I tell them that I'm a database developer. They usually don't probe further.

If someone in the industry asks me what I do...depending on what field they're in...I'll go into much more detail. It's fun meeting random people who are also SQL Server developers/DBAs; I've "talked shop" in line at the supermarket and the other shoppers looked at us like we were speaking Swahili. 😎