Good observations Jeff. I believe a lot of it is in the masses thinking that Google/Twitter/Facebook/EBay/Amazon et al storing kajigabytes of information and retrieving it nearly instantaneously make developers think they can slap sh!t together and the hardware will make it do their stuff run like that too. They truly have NO idea about the serious rocket-scientist smart people working at those entities endlessly to tweak out every last microsecond of time from everything they do while simultaneously trying to figure out innovative ways to build the next generation and be even better.

There is some awesome reading about such topics linked here, especially the All Time Favorites: http://highscalability.com/

I like this one especially: https://code.facebook.com/posts/229861827208629/scaling-the-facebook-data-warehouse-to-300-pb/

Thankfully as "The SQL Guru" I get to benefit from sooOOOO many companies and developers/development teams continuing to slap crap together!! Performance Is Dead - Long Live Performance!! 😀