I'm not aware of Microsoft ever meeting a revenue stream it didn't like and abandoning it. 'Bob' maybe? Or whatever that OS abomination was called. Anyway, the monolithic company with the monolithic marketing message needs to be careful it doesn't spook an entire segment of lucrative customers away. We plan some of the these purchases years in advance and if they sound like they are going in a different direction then we are, then we won't follow. Personally, I've also thought whoever does the marketing at Microsoft (at least post 2000) really should be doing something else. They are their own worst enemy.