here's my first guess on what you are after...some SUM(CASE statements to get your subtotals:

SELECT SUM(CASE

WHEN prd_cd='1' OR prd_cd='2' OR pr_cd='3'

THEN 1

ELSE 0

END) AS Processed,

SUM(CASE

WHEN prd_cd='X'

THEN 1

ELSE 0

END) AS NotProcessed,

SUM(CASE

WHEN prd_cd='1' OR prd_cd='2' OR pr_cd='3' or prd_cd='X'

THEN 0

ELSE 1

END) As UnKown,

COUNT(*) AS Rules

FROM

WHERE CONVERT(date,crt_ts) = CONVERT(date,getdate())

GROUP BY prd_cd;