The more senior the level you are trying to communicate with the less time they have to listen to your case and the more people they have trying to put forward their case.

It isn't easy coming up with an infographic that conveys the key points in a glance and grabs their attention but it is worth it.

At the other end of the scale who is going to read a 30+page document of text? If you can boil down your points to less than 3 pages by the use of an appropriate infographic then it is worth the time spent to create it.

Information has value only if it someone takes the time to look at it and gain value from looking at it.