This is what you are looking for.
DECLARE @x xml;
SELECT @x = P
FROM OPENROWSET (BULK '\\usd\SurveyComputing\Sample\SampleRepository\Visit_Survey_2013_08_16_07_21_43.XML', SINGLE_BLOB) AS FMG(P)
DECLARE @hdoc int
EXEC sp_xml_preparedocument @hdoc OUTPUT, @x
select *
from OPENXML (@hdoc, 'SURVEY_EXTRACT/VISIT_SURVEY', 2)
WITH
(
SURVEY_ID int,
SURVEY_TYPE nvarchar(128),
ENGLOC_ID int,
INDEX_NUM nvarchar(128),
RECORD_NUM nvarchar(128),
FM_MMM nvarchar(128),
FINAL_CONFERENCE_DATE datetime,
VISIT_TYPE nvarchar(128),
SERVICE_TYPE nvarchar(128),
[LANGUAGE] nvarchar(128),
LOCATION_ADDRESS_1 nvarchar(128),
LOCATION_ADDRESS_2 nvarchar(128),
LOCATION_CITY nvarchar(128),
LOCATION_STATE_PROVINCE nvarchar(128),
LOCATION_POSTAL_CODE nvarchar(128),
LOCATION_COUNTRY nvarchar(128),
ACCOUNT_NUM nvarchar(128),
ACCOUNT_NAME nvarchar(128),
AE_INSURANCE_OFFICE nvarchar(128),
FE_SERVICING_OFFICE nvarchar(128),
AE_NAME nvarchar(128),
AE_EMAIL nvarchar(128),
FE_NAME nvarchar(128),
VISIT_SURVEY_DATE nvarchar(128),
SURVEY_CNTCTS nvarchar(128),
SURVEY_CONTACT_ID int 'SURVEY_CNTCTS/SURVEY_CONTACT_ID',
FIRST_NAME nvarchar(128) 'SURVEY_CNTCTS/FIRST_NAME',
LAST_NAME nvarchar(128) 'SURVEY_CNTCTS/LAST_NAME',
MIDDLE_INITIAL nvarchar(128) 'SURVEY_CNTCTS/MIDDLE_INITIAL',
PREFIX nvarchar(128) 'SURVEY_CNTCTS/PREFIX',
SUFFIX nvarchar(128) 'SURVEY_CNTCTS/SUFFIX',
PROFESSIONAL_TITLE nvarchar(128) 'SURVEY_CNTCTS/PROFESSIONAL_TITLE',
EMAIL nvarchar(128) 'SURVEY_CNTCTS/EMAIL',
PHONE nvarchar(128) 'SURVEY_CNTCTS/PHONE',
SURVEY_CNTCTS_ROLE nvarchar(128) 'SURVEY_CNTCTS/SURVEY_CNTCTS_ROLE',
SURVEY_CONTACT_ROLE_ID nvarchar(128) 'SURVEY_CNTCTS/SURVEY_CNTCTS_ROLE/SURVEY_CONTACT_ROLE_ID',
SURVEY_CONTACT_ROLE nvarchar(128) 'SURVEY_CNTCTS/SURVEY_CNTCTS_ROLE/SURVEY_CONTACT_ROLE',
VISIT_SURVEY nvarchar(128) '../VISIT_SURVEY',
SURVEY_EXTRACT nvarchar(128) '../../SURVEY_EXTRACT'
)
exec sp_xml_removedocument @hdoc
-- Itzik Ben-Gan 2001