• It's to support correlated subqueries like this:

    select *

    from test1 t1

    where t1.firstname1 in (select t2.firstname2 from test2 t2 where t2.firstname2 = t1.firstname1)

    and is equivalent to this:

    select *

    from test1 t1

    where t1.firstname1 in (select t1.firstname1 from test2 t2)

    “Write the query the simplest way. If through testing it becomes clear that the performance is inadequate, consider alternative query forms.” - Gail Shaw

    For fast, accurate and documented assistance in answering your questions, please read this article.
    Understanding and using APPLY, (I) and (II) Paul White
    Hidden RBAR: Triangular Joins / The "Numbers" or "Tally" Table: What it is and how it replaces a loop Jeff Moden