I received an error when building the report. However, I am not certain whether or not I executed your suggestion the way you intended. Please see the attached PDF.
Also, I'm wondering if\how the following report components factor into things.
Order number expression:
=replace(Fields!SOPNUMBE.Value,"DTCI","") --strips "DTCI" from SOPNUMBE
Row groups:
matrix1_BinNumber (group/sort on BinNumber),
matrix1_ItemNumber (group/sort on ItemNumber),
matrix1_ItemDescription (group/sort on ItemDescription)
Column groups:
matrix1_SITE (groups on SOPNUMBE, sorts by Location)
Thanks again!