Hi and welcome to the forums. In order to help we will need a few things:
1. Sample DDL in the form of CREATE TABLE statements
2. Sample data in the form of INSERT INTO statements
3. Expected results based on the sample data
Please take a few minutes and read the first article in my signature for best practices when posting questions.
Also, you seem to be using the text datatype. This type is deprecated and is horrible for performance. You should change to varchar(max) instead. Given the columns (subject, name and token) I doubt you need more than varchar(50) or so.
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Cross Tabs and Pivots, Part 2 - Dynamic Cross Tabs - http://www.sqlservercentral.com/articles/Crosstab/65048/
Understanding and Using APPLY (Part 1) - http://www.sqlservercentral.com/articles/APPLY/69953/
Understanding and Using APPLY (Part 2) - http://www.sqlservercentral.com/articles/APPLY/69954/