This question is stated wrong, cont(...) does not have any alias for the name, so, while you will try to execute this code, you will get:

Msg 1038, Level 15, State 5, Line 1

An object or column name is missing or empty. For SELECT INTO statements, verify each column has a name. For other statements, look for empty alias names. Aliases defined as "" or [] are not allowed. Change the alias to a valid name.

My guess is that is why only ~50% percent people guessed correctly, the rest might assume that lack of an alias is the "tricky" part of this question...