Quick 'n dirty solution

SELECT *,

RxReferenceNumber = MyAlias.ConvertedXML.value(N'(/*:Message/*:Body/*:RefillRequest/*:RxReferenceNumber/text()) [1]', 'NVARCHAR(256)')

FROM (SELECT ID,CONVERT(xml,message)As ConvertedXML FROM [surescripts_msg_import]

)MyAlias

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Deja View - The strange feeling that somewhere, sometime you've optimised this query before

How to get the best help on a forum

http://www.sqlservercentral.com/articles/Best+Practices/61537