I think u r following some wrong process..

Below is an example

FIRSTNAMEBIRTHPLACEVALUE

ERIKLONDON0

ERIKLONDON3

HARRYEDINBURGH2

HARRYEDINBURGH5

1. Add a indicator in the table and go to indicator properties.

2. Simply Add the column name like Sum(Fields!Calls.Value).

3. Select Numeric as Measurement Unit.

4. Then in the indicator states just give the start and end value in the respective