Surely this is an example of the natural progression of BI usage, is it not? Businesses tend to be interested in trends as they are looking at catering for what they percieve as the majority. That was all that they were doing. Having not seen how it was delivered, it is possible - and likely - that they did not make it clear what the criteria they offered as a default was thereby allowing Mac users, in this case, to say "Actually, I want to target a different criteria for my room".