How many decades have we heard reference to the "Starfleet Database", where the crew of any starship in any part of the galaxy can find out information about any person in history whenever they want to. Is this what Google wants? I think that having all the social media sites growing with all the subscribers photos, videos, posts, and other personal information is building towards something like this gigantic data source that can be accessed by anyone at anytime. Think about it. How often do we hear that law enforcement can access your Facebook and Twitter information to see what criminals have been posting out there.