• Argh, just one more new marketing term conjured up to convince us, and business leaders, to buy something.

    Yet another term for something that already exists and has existed for years; like calling the Internet "The Cloud"

    Like Samsungs revelation about the stylus... like its something new

    Or touch that has been around since the 80's

    The only thing that matters is that you (the business) knows what data it needs, why it needs it and how it will be used; beyond that it is all just noise

    And that data provides a competative advantage... period (otherwise what's the point)