But we all give our consent when we give out our data, right? Whether I point out on Twitter that I like white chocolate or that I bought a pink sweter, this is solely up to me.

Now, if I posted on Twitter that I liked white chocolate and on Facebook that I hated white chocolate, this would be a whole new problem. Eventually someone somewhere will get confused if they wanted to use the data to target me with cocolate advertisements. This example is silly and simple, but you get the idea.

The bottom line is that we ourselves control how much data we give out and potentially what comes out of it.