I'm with Joe and Dwain.

You do have an option, but it's somewhat dangerous. SQL Server has a function called SOUNDEX that sounds out how a word would be spoken. This allows you to take two words, spelled differently that do mean the same thing and possibly get them to link together. However, it's a very inaccurate way to go about it. And, putting the function on the column would prevent index use. You could store a soundex value in a column and then compare parameters to that. But you're still going to hit the accuracy issue.

Go with Joe & Dwain's initial suggestion.