There are basically 3 ways to handle storing binaries with sql.

1) Store the files on disc in a folder and then store the file name in sql. You basically just use sql as a way to track which file belongs to a given row in the table.

2) Store the actual file in a varbinary(max) column. This can be a bit unwieldy as you get large numbers of files due to page and index fragmentation. You also have to be careful not to select that column with every day queries. I have done this in the past by having a table that holds nothing but the image, an identity and a foreign key.

3) Filestream. Not sure this is what you want given the small size of the files you are working with. You read more about this option here. http://msdn.microsoft.com/en-us/library/bb933993%28v=sql.105%29.aspx