You need a namespace declaration
SET @AppName = @myDoc.value('declare default element namespace "urn:schemas-microsoft-com:asm.v1";
(/assembly/assemblyidentity/@Appname)[1]', 'char(150)' )
SELECT @AppName
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Deja View - The strange feeling that somewhere, sometime you've optimised this query before
How to get the best help on a forum
http://www.sqlservercentral.com/articles/Best+Practices/61537