• It sounds like you might be experiencing bad parameter sniffing... possibly. Recreating the view forces a recompile of the plan. If your statistics are aging over the week, but not enough to force a plan recompile, entirely possible, you may see the type of behavior you're seeing. Forcing a scheduled recompile on the plan is one possible solution. You could also try manually updating the statistics.

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    Author of:
    SQL Server Execution Plans
    SQL Server Query Performance Tuning