Sorry if I come off a bit preachy on this topic but it is something that really hits home. I won't get into great detail but I worked for a company that mandated the use of the NOLOCK hint on every single query for performance. I did everything I could to convince them this was a bad idea for a lot of reasons. We processed debit card transactions on a scale of hundreds of thousands of transactions a day. All sorts of nasty stuff happened because of dirty reads and a lack of understanding.

I somehow missed the detail about this data residing on another database. It looks like the view has more columns than you are using in your select statement? It would definitely increase performance if the view either reduces the columns or you get the data directly.