This is a simple question with a simple answer.
1) Open DTS job in design mode.
2) Package -> Properties -> Global Variables tab
3) Add your variable and a default value
4) Open your data transform task (or wherever you have a SQL string)
5) Click Parameters and choose your global variable
6) ? is the parameter notation to use. Example:
WHERE
.field1 LIKE ?
I hope this helps!
-A