MODEL 01:
name email A B C D
aa john@test.com 0 0 1 1
bb rick@test.com 0 1 0 1
cc sally@test.com 0 1 1 0
dd aha@test.com 1 1 0 0
What would make better sense is to take the four columns: A,B,C,D and move them into a separate table:
MODEL 01A
NameID Name EMail
1 aa john@test.com
2 bb rick@test.com
3 cc sally@test.com
4 dd aha@test.com
NameID Mode
1 C
1 D
2 B
2 D
3 B
3 C
4 A
4 B
This allows adding new modes by adding a row and deleting a mode by deleting a row.