I heard an experiment the other day about peoples attitudes towards good wine.

Test subjects were put in an MRI and given wine.

Some were told the wine was cheap rubbish while others were told that it was rare expensive and of the highest quality.

Those that were told that it was expensive experienced visible improvements in their brain reaction. Coming from a technical background I would hope that such statements would not sway my opinion but deep down I probably realise that it would affect me in some way. I've heard of other research that shows that children enjoy apples better if they see them coming out of MacDonalds bags.

I think we all realise that there must be more intrinsic value to science based disciplines than the kind of artistic soft skills required for selling.

But having someone out there who really sells your product can add to the received quality of that product whether real or not.