Where to begin?

If I lower my expectations and raise my commitment and address those things given directly into my hand then I can control things over which I have direct control. Trying to catch/control the whim of the moment is like finding chicken lips in the grocery store.

With regard to customers, I believe there are at least two very famous instances of customers being incorrect: the personal printer and the mini-van.

My understanding is initial customer focus groups in both cases indicated there was zero interest but product managers pushed ahead and the rest is history.