for me, there's serveral flavors of DBA's..there sthe DBA that does what yuo are probably doing...mostly administrative, handling backups, traces and the servers themselves.
a Development DBA, which (for me anyway) works closly witht eh developers, and writes SQL's, procs and table definitions, then helps tune them.
other flavors of DBAs might be someone more oriented with BI, or someone who specializes more in reporting, wether with SSRS or otherwise.
Lowell